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Posts tagged with "social media"

Enterprise 2.0

Twitter vs. the Business-to-Business Model.

Date: January 8, 2009 - 6:07pm (Last updated: January 8, 2009 - 9:03pm)
Author: Mark Trapp

Over the past couple of days, I've been thinking about Business-to-Business (B2B) marketing as it relates to social media, and truth be told, I'm lost. Rather than go into a rant about how the internet's wronged me today, or try to get into a lesson about an abstract concept, I'm going to go through my take on the state of B2B social media marketing and pass it off to you, the reader.

Philosophy

Testing, Testing, 1-2-3.

Date: January 7, 2009 - 8:58pm (Last updated: January 7, 2009 - 10:28pm)
Author: Mark Trapp

This weekend, Twitter was the target of an extensive phishing campaign and a shady 3rd-party app that sold all its user data. Thousands of people were affected, and even the celebrities and news organizations were not spared. On FriendFeed, a 3rd-party application was introduced last night that produced unintended results: this week should serve as an indicator that we, as early adopters, need to take off our blinders and realize we need to add some thought before we try things out.

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